Casum is an Italian digital editorial brand completely dedicated to design.
With an independent and international vision for what's going on and who are the real key players of the design world. A careful selection of the main trends, the best new products, the most talented designers and the top design brands.
All the publications are freely browsable online on Issuu, to reach readers from Italy to Denmark, from the Usa to China and so on.
Casum publishes three different formats of publications: Casum Design Brands, Casum Selection and – last but not least – Casum Lookbook, on which are declared Casum Best Design winners and where are analyzed the Casum Trends.
The spearhead of the business is Casum Data Bank, which lists the best international design brands and from which the data published on Casum Design Brands are extracted.
Founded in April 2015 by Italian architect Emanuele Mingozzi, Casum was at its very beginning a publication about design which ranged from interior projects to design reportages about companies and shops. The content was varied but the publication was completely free, digital and independent, thanks to the upload on Issuu, the Californian digital publishing platform.
The second issue of June 2015 was instead entirely dedicated to Salone del Mobile di Milano, with reportages of a limited selection of Salone exhibitors, SaloneSatellite designers and FuoriSalone events. Hence the step to publish only monothematic issues about fairs reportages was short, thing that happened starting from the fifth issue of Casum, about Salone del Mobile 2016.
In 2017 the format was perfected and Casum Lookbook was born: a more visual version of the previous issues dedicated to fairs reportages.
One issue later, the Casum Best Design recognition and Casum Trends appeared in Casum Lookbook.
In 2018 the first guide of Casum Selection was launched, with the best brands to see at Cersaie, many of which would then be published on the related Casum Lookbook.
In 2019 began the work on a database of the best international design brands, driven by the need to realize a publication with this list of selected brands. The newly created database, called Casum Data Bank, is the basis that led in 2022 to the birth of Casum Design Brands, the fundamental B2B online tool that was missing before.